Press Release: HipHop101FM Takeover 2026 — LV Fitted Launch at Club Utopia Las Vegas

FOR IMMEDIATE RELEASE

DJ DANTANA AND DANTANA MUSIC ENTERTAINMENT LAUNCH OFFICIAL LV FITTED WEBSITE

Las Vegas-Based Music Entrepreneur Unveils Premium Streetwear Brand at LVFitted.com

LAS VEGAS, NV — September 3, 2026 — DJ Dantana, founder of Dantana Music Entertainment and host of HipHop101FM, today announced the official launch of LVFitted.com, the exclusive online home of the LV Fitted brand — a premium Las Vegas streetwear and headwear collection.

The LV Fitted brand, conceived by Larry Jones and DJ Dantana, features an iconic LV monogram designed by Ricky Holmes — a Detroit-born, Las Vegas-based artist whose vision captures the bold spirit of the city. The debut collection includes five exclusive fitted hat colorways manufactured to the highest standards, alongside a full line of HipHop101FM branded merchandise.

"Las Vegas deserves its own iconic brand — something that represents our city the way the NY Yankees logo represents New York. LV Fitted is that brand. We Don't Sleep."
— DJ Dantana

The Dantana Collection™ is now available exclusively at www.LVFitted.com.

🧢 LV Fitted Merchandise Collection

The LV Fitted brand is proud to announce an expanded line of premium merchandise, now available at LVFitted.com and HipHop101FM.com. Each piece is designed to represent Las Vegas culture, hip-hop heritage, and streetwear excellence.

🧢 Fitted Hats & Snapbacks

The signature LV Fitted hat collection — the cornerstone of the brand. Featuring the iconic LV monogram designed by Ricky Holmes, available in multiple colorways including black & silver, black & gold, and limited-edition designs. Classic fitted and snapback styles available.

🫘 Beanies

Premium LV Fitted beanies — perfect for representing Las Vegas style year-round. Embroidered LV logo on a heavyweight knit beanie. Available in black, grey, and exclusive colorways.

👕 Polo Collar Shirts

Luxury polo collar shirts bearing the LV Fitted and HipHop101FM branding. A refined streetwear staple — premium fabric, embroidered logo, available in classic black and white colorways.

🧥 Jackets

The LV Fitted jacket lineup includes:

LV Fitted Bomber Jacket — Black satin with LV patch detailing. A statement piece for the streets and the stage.
Dantana Entertainment Varsity Jacket — Available in Black/Red and Black/Gold. Features the Dantana Music Entertainment logo and QR code linking to HipHop101FM.

All merchandise is available at www.LVFitted.com and HipHop101FM.com.